SGflyer8.14Beneficiary of SEA Games and SG50
The 2015 SEA Games will be held in Singapore during 5-16 Jun 2015. We believe that this event will draw visitors to the Singapore Flyer, given that it is one of Singapore’s key attractions.

Most of the designated hotels for the event are located around Marina Bay and the Singapore River, placing the Flyer in a prime location.

Separately, the SG50 celebrations will also be held close to the Marina Bay area, which may encourage more local visitors to the Flyer.

We believe that these two events have the potential to boost visitor arrivals at the Flyer from the c.1.4m in 2014.

Our forecasts have factored in flat visitor arrival growth in 2015, leaving room for upside to our earnings estimates.


32% yoy earnings growth in FY15
We expect Straco to see earnings growth of 32% yoy in 2015, driven by: 1) maiden full-year contributions from the Singapore Flyer and 2) 15% ticket price revision at SOA in 4Q15.

Singapore Flyer.
We expect the Flyer to contribute S$35m in revenue in FY15, of which 88% is from ticket sales and the remaining 12% from rental income. We estimate that the Flyer will contribute S$7m in net profit, implying a 21% net margin (vs. 45% from aquariums).
We have built in the following assumptions into our model:
 Average ticket price of S$26 (Adult: S$33, Child: S$21, Senior: S$24)
 50% of visitors comprise tour groups, who receive a 30% discount on ticket prices
 Total of 1.4m visitors in 2015
 Retail rent of S$8/psf
 Net lettable area of 60,000 sq ft
 70% occupancy at the retail terminal
 Interest rate of 2.5% on S$75.6m of borrowing (60% of S$126m acquisition cost financed through debt) 

Stracotunnel1.15@ Straco's Shanghai Ocean Aquarium: Visitors gaze in wonder at the arapaima fish which originated in the rivers and lakes of the Amazon basin and is one of the largest freshwater fish in the world. NextInsight file photo 

Shanghai Ocean Aquarium. Based on historical trends in ticket price revisions, we have factored in a 15% price hike at SOA in 4Q15 from Rmb160 to Rmb185. Given that the bulk of the aquarium’s operating expenses are fixed, the amount of the ticket price hike should flow through to the bottomline. 

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